The Great Brief

The information below is an assumption on purpose to support for Adtima Ignite 2019 program. The information is not related to any real businesses.

Adtima is the number one premium publisher in Vietnam who is exclusive to commercialize integrated and media solutions on Zalo,, Báo Mới, Zing MP3 and Zing TV. Adtima has 50 millions monthly active users. For 2019, the business focuses on integration solutions such as CRM, O2O and native media solutions such as audio ad, content marketing.

(See Adtima Credential, or visit and for more information.)

As usual, Q1 is very important for any publisher. That is the time for meeting up clients and setting up partnership roadmap for whole year.

Health For Life is a Vietnam multinational pharmaceutical and life sciences company. They have a headquarter in Hanoi. Their new product is C+. C+ is a formulation of B vitamins, vitamin C plus added magnesium, calcium and zinc. It comes in three flavors: Orange, Original Berry, and Mango & Orange. Key competitors of C+ are Pharmaton and Upsa-C.

2019, Health For Life wants to have a super-bowl launch for C+, registers and be a leader of a vitamin mineral supplement category.

We are having an initial meeting with Health For Life to update about Adtima services and discuss a partnership in 2019. There is some information about the meeting:

  • Duration: 1 hour
  • Attendants: Board of Directors, Brand Manager of C+
  • Agenda:
    1. Adtima services update
    2. Q&A

You are an Account Manager and assigned to lead this project. Your responsibilities are impressing client and setting a foundation for 2019 partnership. Let’s prepare for this meeting by:

  • Making a proposal to introduce Adtima and its services
  • Preparing 5 questions you think we should ask client during discussion
  • Preparing 5 questions and answers you think client may ask us
  • Presenting how your team processed, analyzed, and executed this brief in 15 mins.
  • Joining debate session in 10 mins

All pairs must submit their proposal via an exclusive link by:
11:59 PM on Friday, April 19th, 2019.

Judging criteria

30% of your mark will be for the quality of your proposal for the above case, based on the following indicators:

  • Logic (12%)
  • Practicality (9%)
  • Creativity (6%)
  • Attractiveness (3%)

The other 70% of your mark will be for your overall performance at the Assessment Center, based on the following indicators:

  • Presentation (35%)
  • Negotiation (35%)