Are you a marketing student who desires to embrace challenge? Are you a passionate marketer-to-be who longs to break limits? If you say yes to either of both, join us! Adtima Ignite, the first marketing contest ever organized by a big tech brand in Vietnam, offers unique opportunities to clear out the old, making way for the new in marketing.
Adtima Ignite 2018 is a marketing contest for
Contestant can ONLY register for the contest in a group of 3 members.
1 Form in group of 3 members (click here to register your team)
2 Submit your marketing proposal based on the challenge below.
Deadline for submission: 10 Jun 2018.
PromiseU - an edu-tech company - offers online courses from renounced universities and professors to everybody around the world. As long as you are connected to the Internet, you could access to courses and start learning from them.
As they are scaling up, they want to switch their business model from free to paid subscription. With 5000 free existing subscriptions from Vietnamese people, PromiseU consider Vietnam as a potential market and want to recruit more Vietnamese into using their services and convert current free subscription.
For the first round, each group is required to provide a marketing proposal which satisfy two following objectives of PromiseU:
Campaign Duration: 6 months.
Document submitted must be in pdf & no more than 20 pages/slides
Form in groups of 3 and work on the case study
Submit your proposal
Only 30 teams with the best results will move to Round 2
Adtima Ignite 2018, which is hold from May 15, 2018 to Jul 4, 2018, is a marketing contest for student groups in Ho Chi Minh. Each group needs to be formed from 3 members.
Participants need to submit marketing proposal based on Adtima test which is released on May 15. Participated groups will have to submit their proposals on contest website at http://ignite.adtima.vn/
Submission must not be later than 23:59 Jun 17, 2018.
The result will be announced before Jun 23, 2018. Out of all participated groups, we will select 30 groups to go with us to the second round.
Each group in top 30 1st-round winner will join a presentation session at Adtima office. We will contact and arrange presentation session on Jun 20 – Jun 22, 2018. Each session will last around 25 minutes including:
Each group will be judged by Adtima based on published criteria.
The result will be announced on Jun 24 - Jun 25, 2018. Out of top 30 groups from the first round, we will select the best 12 groups to go with us to the final round.
At this stage, all participated members will be separated from original group and randomly arranged to new ones, which aims to help increase their working flexibility.
12 new groups will join two-day training workshop organized by Adtima to have a broader understanding of marketing strategy, communication channels and tactics. Workshops will be organized on Jun 26 and Jun 27, 2018. We will provide you mentors who will support the process of your learning.
After training, Adtima will release a final case on June 27. All participated teams will have 6 days to complete the homework. Feel free to contact your arranged mentor for support.
Submission for round 3 have to be no later than 23:59 - Jul 3, 2018.
On Jul 4, 2018, we will hold a pitching day for 12 groups to pitch their ideas and proposals in front of all judges. One pitch sessions will also include 2 parts:
There will be 4 prizes granted to 4 TEAMS with the best performances. For more information for each type of prize, please refer to the first part of this regulation.